Brand Representation
One of my favorite aspects of creating digital media is being in front of the camera! I have been on-screen talent for live streams, social content and retailer support videos. One of my largest projects to date has been an exclusive product launch for Michaels Arts & Crafts stores, FolkArt Drizzle.The campaign included an in-store end-cap, supported by a collection of videos introducing the product, tools & techniques to the customer.
Add personality.
Let creativity flow.
Plaid was the first to market with a complete fluid art painting program, and that meant we had to make an impression! I designed, planned and produced a series of 9 trend-minded tutorial videos to introduce the customer to paint pouring with FolkArt Drizzle.
Make an impression.
In conjunction with the product release, I designed and implemented a social media campaign for launch week. The launch included directing a promo photoshoot, landing page design, Instagram Story takeover-style videos, and product giveaways.